Tag Archives: PackagingDesign

Frustration-Free Packaging: Definition, Benefits & Why Brands Are Switching

Frustration Free

Introduction: Why Packaging Experience Matters Packaging is no longer just about protecting products during transit. It has become an essential part of customer experience, branding, and sustainability. One of the biggest complaints customers have is “wrap rage”—the irritation that arises when a product is nearly impossible to open. Frustration-free packaging (FFP) has emerged as a […]